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Loan Buy Demographics Analysis

Outlines how to use the Loan/Buy Demographics Analysis report in Bravo to assess customer trends by zip code, age, gender, and more.

The Loan Buy Demographics Analysis report shows the demographic makeup of your loan base customers as of the current date.

This report can be found under Operational Reports as well as All Reports.

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Clicking on Loan Buy Demographics Analysis will bring you to the report screen where you can select a region and/or store as well as a Loan Base Date.  You can leave the Region and Store set to the default of "All" to run the report for the entire company.  Under Loan Type, you can choose Loans, Buys, or Loans and Buys.

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Once you have entered the parameters click view_report_button.JPG from the right hand side of the screen.

As the report is running, you will see a notification that the report is loading. Clicking Cancel will abort the reporting process.

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Once the report is run, you will see the demographic makeup of your loan base customers.  The top half of the report provides a statistical analysis of the loan base, broken out by store, race, sex, and age. It will give a mean age of your customers by race/sex and also a total and percentage of loan base for each.

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The bottom portion of the report shows a graphic comparison by gender, race and age.