Skip to content
English - United States
  • There are no suggestions because the search field is empty.

Recurring Text Messages with Campaigns

Learn how to set up and manage recurring text messages using Bravo Campaigns, including scheduling, customizing, and targeting messages.

Available in October 2024 Release

With the introduction of the new recurring event types in scheduled mobile events, stores can now create engaging, automatic communication campaigns to stay connected with customers. This feature allows you to regularly reach out, ensuring customer retention and enhancing store loyalty. By leveraging recurring events, you can schedule automatic messages through various communication channels, keeping customers informed and driving them back to your store.

To use the Campaign events feature, Mobile Messenger must be included in your package. If you're unsure whether this feature is part of your package, please contact Bravo support for assistance in upgrading your plan.

Step-by-Step Setup Instructions

1. Add New Event Type: "Campaign"

To get started, you will need to add the new Campaign event type to your scheduled mobile events. 

  • From Bravo's dashboard, expand the 'Customers Menu'. Select 'Schedule Mobile Events'.
  • Select the "Green Plus Icon' to add a new event
  • From the drop-down list of event types, choose Campaign (located right after the "Custom" option).
  • Enter the event name in the text field provided.

2. Configure Event Details

Once you’ve selected Campaign as the event type, configure the event details:

  • Enable the event by checking or disable the event by unchecking the box.
  • Configure the time of day when the message should be sent.
  • Set the communication channel by selecting SMS, AUTO, or MobilePawn from the drop-down list.
    • AUTO- MobilePawn notifications are automatically sent, and customers without MobilePawn will receive text messages instead.
    • SMS- Only sends text messages to customers
    • MobilePawn- Only sends MobilePawn notifications to customers
  • Select the number of customers to get the message. The drop down box will show options to select customers within a specific timeframe
The time frame indicates customers who have done a transaction during that period. 

3. Adjust Recurrence Patterns

When configuring the recurrence, follow these steps: 

  • Click on "Make Recurring" or "Edit Recurrence" to set up the recurrence pattern:
  • Select the Recurrence Pattern. Each option features distinct recurring patterns for configuration.
    • Daily- enter the number of days you want the campaign to resend in.
  •  
    • Weekly- Choose a specific day or days and specify how many weeks before the campaign is resent.
  •  
    • Monthly- Choose a specific day for each month or a general option like first, second, third, or fourth day of the week, and specify how many months you want the campaign to repeat.
  • Select the Recurrence Start Date (default is today's date).
  • Set the End Date or select "No End Date" if you want the event to continue indefinitely. 

  • At the bottom of the Message Recurrence dialog box, Bravo will detail the campaign terms. Review this to confirm it meets your needs.

If the dates are incorrect, a validation message will display: "End Date must be later than Start Date.".

4. Create a Message

When drafting an SMS message, keep in mind that SMS messages are limited to 160 characters. If your message exceeds this limit, it will be split into multiple texts. For example:

  • Messages up to 160 characters will send as 1 text.
  • Messages over 160 characters will be split, so 320 characters will send as 2 texts, and so on.

If you're using template buttons such as , , , or , these placeholders have an estimated character count. However, once the actual values are inserted, they may impact the total character count and could cause the message to exceed the 160-character limit.

For MobilePawn messages, the character limit is 1,600 characters. While this is a higher limit, keep in mind that if you have AUTO enabled and draft a message with 1,600 characters, that will translate into 10 separate SMS messages when sent to customers. Be mindful of the message length, as it can significantly impact how your communication reaches recipients.

5. Validation for CAMPAIGN Events

For Campaign events, it’s crucial to set a recurrence pattern. If no recurrence is set, a validation message will appear, preventing the event from being added. The message will read: "Recurrence rule is required for this event."

Key Features

  • Start Date and End Date: Control when the event begins and ends.
  • Communication Channels: Choose from SMS, AUTO, MobilePawn, or EMAIL, depending on how you wish to contact your customers.
  • Recurring Campaign Events: Automatically reach customers on a recurring schedule to drive engagement.
NOTE: Once a recurring event is created, the recurrence pattern cannot be modified after the start date, so double-check your settings before saving. 

Automatic Campaign Messages

For stores created after this update, Bravo will automatically generate monthly campaign messages (January through December). Each message is pre-configured with a template and set to be sent at 10:00 AM local time. The templates for each month contain seasonal promotions to attract customers back to the store, making it easier to maintain regular communication with minimal effort.

For example, the February Campaign will automatically send a Valentine's Day-themed message on the 1st of February every year, while the December Campaign will focus on holiday promotions.

Important Notes

  • Cannot Modify Recurrence: After the event starts, you cannot change the recurrence pattern.
  • Validation: A valid end date is required if an end date is set. If No End Date is selected, ensure that the end date field is left blank.
  • Communication Channel: Ensure you select the correct communication channel (SMS, AUTO, MobilePawn, or EMAIL) to ensure your message reaches the right customers.

Premade Campaign templates

Month Campaign Month Campaign Month Campaign
January   May   September  
February   June   Octobr  
March   July   November  
April   August   December  

Disable a Campaign

If you haven't set an end date, you can manually disable the campaign.

To disable a campaign, simply uncheck the box.

Interested in Adding Mobile Messenger?

If you do not currently have Mobile Messenger as part of your package and are interested in adding it to your product lineup, feel free to give us a call at 888-407-6287 or open a help case through the Bravo support system. We’re happy to assist in getting you set up with this powerful communication tool!