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Recurring Text Messages with Campaigns

Learn how to set up and manage recurring text messages using Bravo Campaigns, including scheduling, customizing, and targeting messages.

Updated: July 10, 2025

Overview

Campaigns let you automatically send recurring messages to customers using text or MobilePawn. You choose the audience, delivery channel, timing, and message content. This helps you stay connected with customers, promote offers, and increase repeat visits—all without manual effort.

Note: If you don’t see Campaigns in your system, your store may be using Shared Short Code Messaging, which does not support Campaigns.
Shared Short Code support is coming in the July 2025 release.

To use Campaigns, your store must have an approved Twilio long code. If you’re unsure whether your setup is complete, contact Bravo Support.

Table of Contents

Create a Campaign

3 (2)

  1. Go to the Customers menu and select Schedule Mobile Events.

  2. Click the green plus icon.

  3. Set Event Type to Campaign (found after "Custom").

  4. Enter a name and time for your campaign.

  5. Select the Communication Channel:

    • AUTO – Sends a MobilePawn notification first, then SMS fallback if needed

    • SMS – Sends only a text message

    • MobilePawn – Sends only an in-app notification

  6. Use the dropdown to select a Customer Group based on recent transactions (e.g., “Last 30 Days”).

 

Set the Recurrence Pattern

3 (3)

  1. Click Make Recurring or Edit Recurrence.

  2. Choose how often the campaign should repeat:

    • Daily – Repeat every X number of days

    • Weekly – Choose the day(s) and number of weeks between sends

    • Monthly – Choose a specific calendar day or recurring pattern (e.g., "First Monday")

  3. Set the Start Date (default is today).

  4. Set the End Date, or check No End Date to keep the campaign ongoing.

  5. Review the summary at the bottom of the setup window before saving.

If your recurrence is invalid, Bravo will show one of these messages:

  • “End Date must be later than Start Date.”

  • “Recurrence rule is required for this event.”

Write the Message

  • SMS messages are limited to 160 characters. Messages over that limit are split into multiple texts.

  • MobilePawn messages allow up to 1,600 characters.

    • If you’re using AUTO, a long MobilePawn message may send as multiple texts if the customer gets texts instead of notifications.

  • Placeholders like [[CustomerName]] count toward your total once filled in. Keep your message clear and concise.

Disable Campaigns

If no End Date is set, you can turn off a campaign manually at any time:

  1. Go to Schedule Mobile Events.

  2. Find the campaign and uncheck the Enabled box.

This immediately stops future messages from sending.

 

More Information

Validation Rules

  • Campaigns require a recurrence pattern. If none is set, Bravo will show:

    “Recurrence rule is required for this event.”

  • If you set an End Date, it must be later than the Start Date.

  • If you check No End Date, the End Date field must be blank.

Key Setup Details

  • Once a campaign starts, you can’t change the recurrence pattern.

  • Messages are sent through SMS, MobilePawn, or AUTO (MobilePawn first, then SMS if needed).

  • Be sure to select the correct communication channel so messages reach the right customers.

Automatic Campaigns (New Stores Only)
Stores created after Campaigns launched get 12 prebuilt campaign events, scheduled monthly at 10:00 AM local time with seasonal templates.