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Retail Demographics Analysis

Analyze retail customer trends by age, gender, and transaction type with Bravo's Retail Demographics Analysis report.

The Retail Demographics Analysis report allows you to see the demographic makeup of retail customers within a range of dates. This report can be run by region, by store, or company-wide.

This report is generated by the Business Day in Bravo. So it is very important to close your store every day in order for this report to work properly.

This report can be found under Sales Reports as well as All Reports.

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Clicking on New Items Analysis will bring you to the report screen where you can select the Region, the Store and the date range.  To see all stores within your company, select ALL from the region and store drop down selections.

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Once you have entered the parameters click view_report_button.JPG from the right hand side of the screen.

As the report is running, you will see a notification that the report is loading. Clicking Cancel will abort the reporting process.

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Once the report is run, you will see a detailed view of the demographics for your retail sales and finalized layaways for the date range that you have selected.  

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The report will break down your retail customers by gender, race and age.  You can see totals of each easily in the charts at the bottom of the report.

This report can be exported, but cannot be otherwise sorted or configured in the reporting pro window.

To learn how to get this tool for your company, please contact Bravo at 888-407-6287.